Use Reddit regularly. This is one of the easiest ways and should be the beginning of being a Reddit power user. Being active in the community, submitting links, and general networking with other “redditers” is not only fun, but it can build up your “karma” and make you look more reputable than a “one-shot” voter (the types that only register an account to vote for a friends article). Once you have an established voting and submission history in your profile, people will be more likely vote your links up, which if it’s on your blog, means the potential of a front page hit. Make no mistake, Reddit can send massive amounts of traffic to your site if you hit the front page, especially if it’s an interesting story. Reddit plays in the same group of kids as Digg, StumbleUpon, and others. They are definitely not lightweights!

Create your own Reddit voting club. This is an obvious, yet highly effective way to get more votes. Why not team up with like-minded friends and associates in your field or niche. By teaming up with people you regularly network with, or even direct competitors, you can form your own voting group and routinely vote each others submissions right to the front page (depending on the size of your voting party). This is a widely known and powerful technique, and you’ll see this across all of the social bookmarking sites (some more controversial than others). If you can’t beat ‘em, join ‘em, right? Start forming your voting party by asking readers and fans of your blog or website to join up. Create a forum or a shared blog that everyone can post their links in for getting votes. This is very easy and takes minimal time. The rewards can be fantastic, as well.

Leverage your existing blog or website traffic. This is another no-brainer. If you’re submitting stories to Reddit, you probably already have somewhat steady traffic to your blog or website, so by placing voting buttons in easily recognizable places (at the end or beginning of an article), it allows your readers or guests (assuming they have a Reddit account) to quickly vote on your article. The extra votes you can gain from these types of people just may be the extra votes you need to push your story to the front page. Take advantage of what you already have, and as a reminder, make sure you place voting buttons for all of the other bookmarking sites as well. The more the merrier!

Leveraging subreddits. Subreddits are subcategories that talk about other topics like web 2.0, technology, and subjects like that. It’s surprisingly easy to gain front page status on the subreddit pages, and by gaining front page status in these areas, you stand a good chance of gaining more votes that could ultimately push your story to the front page. A sound strategy to appearing on the front page of a subreddit is the same as it would be for the front page – headline. It’s absolutely vital to pick a phenomenal headline if you want to enjoy a surge in traffic from front page status on Reddit. Although it’s not recommended and doesn’t quite work like this, your actual story or article could be crap, but you could at least get people to click through with an outstanding headline.