Saturday, July 19, 2008

Adultry is good :-)

Everything about our affair seemed fated: the way we met in a chatroom I
had never before frequented; the way we connected within minutes thanks
to an equally twisted sense of humour; and the way we went from virtual
buddies, sharing the stories of our past, to real-life lovers, melding
minds and flesh in a six-hour marathon of sex, rest, coffee and sex.

It was all very innocent at first--friendly exchanges in the chatroom,
newsy e-mails, harmless banter on Yahoo--but there was a raw sexuality
to this man that somehow always had me sitting with my legs tightly
crossed, a bitch in heat trying to quell the instinctual pounding in my
pussy as I waited for him to shove his virtual tongue down my throat,
grab a tit, grope my ass... something... anything.

We were like a living situation comedy, complete with witty repartee,
double-entendres, and sexual tension so thick you could cut it with a
knife. I knew that, eventually, he would have no choice but to topple.
Except, as it happened, I was the one who finally cracked. I could no
longer deal with how horny he made me. A woman can only cross her legs
for so long before she has to spread them and finger herself to orgasm.


Thus, it came to pass that, one night, as I was on the computer in my
home office making small talk, I began driving a couple of digits in
and out of my needy cunt, and I made the weighty decision to pin his
virtual being against a virtual wall in an act of desperation.

He wasn't surprised; he was shocked into near silence. Then, after
mumbling (if one can mumble in writing) something about wanting me, but
being in cybersex hibernation (his term: cybernation), he took off like
a bat out of hell. I figured that was the last I'd ever see of him, but
there he was again the very next night, ready, willing, and as I soon
discovered, more than able.

That first time we cyberfucked was a revelation. I'd had many online
lovers by that point, but not a single one had made me that hot, had
made my snatch that wet, had made me masturbate so furiously that I
came six times in just over an hour, the climaxes so fierce that I
couldn't think, speak, or even breathe afterward.

It wasn't just that he was good with words, imaginative and evocative,
it was also his very essence that spoke to me in ways I'd never
dreamed. Simply seeing him write "my cock" started the pulsing in my
twat, started the flow of juices down and out onto my thighs, coating
my swollen lips, and started the unbearable ache in my clit, all of me
crying out to be touched, filled, satisfied. And, amazingly, it was the
same way every single time.

Within a matter of weeks, I needed him to survive, not only sexually,
but emotionally, as well. He was my shelter from the storm that raged
outside the virtual world we'd created, whether holding me in his arms,
lending an understanding ear, offering a shoulder to cry on, screwing
my little brains out, eating my desperate pussy, or letting me feast on
his luscious cock.

There wasn't anything I couldn't ask of him online. Requests ranged from
cumming on my face, in my hair, on my tits, on my ass, down my throat,
inside or all over my cunt; to fingering or tonguing my asshole; to
jerking off for me and letting me get off for him; to fucking my tits;
to bending me over a variety of objects and taking me from behind; to
allowing me to ride him forward and backward; to slapping my ass and
pulling my hair.

Out of the blue, one day, he gave me his very real cell phone number,
and asked me to call him at work. I was extremely wary of making that
call, since voice was the next level up, and I rationally knew that it
wasn't a good idea to escalate things with this man. But when it came
to him, rational thought had a tendency to fly right out the window. So
I called.

Our first few conversations were just that: an exchange of thoughts,
insights, stories. Before long, though, I began to torture him by
relating what I'd like to be doing to him. His prick would harden as he
sat at his desk, and there wasn't a damn thing he could do about it.
The thought of arousing him halfway to insanity--where his whole body
tensed up and his dick strained against his pants, begging to be reed--gave me a heady sense of sexual power, and made my own body
crave the relief that only orgasm could provide.

Luckily, he found a way of providing it. On lunch breaks, he'd head
outside, find a quiet spot, and painstakingly describe how he'd tease
me, suck me, lick me, feed me, fuck me. Driven by raw lust, I'd start
off by teasing my snatch, two fingers lightly dancing around my clit,
then massaging it gently, and finally, pressuring it forcefully,
shoving those two fingers into my dripping hole, curling them up and
around my pelvic bone, and pounding my g-spot.

His voice fuelled me, the images he evoked made me insane, my soft moans
became loud groans, mild oaths, breathless ohs and ahs, strong curses,
then all-out screams as I climaxed with an intensity that made my whole
being quiver. Even after he hung up the phone, I continued making
myself cum every four or five minutes, until I was too spent to go on.

From phone, we agreed to move on to cam. I didn't even feel any
hesitation anymore; it was the next logical step. Because my home
office door had no lock, it was too risky for me to turn on my cam
while my family was around. He therefore did the showing, and I did the
watching.

After a long cybersession, I'd eagerly look on as he jerked off,
initially stroking his rock hard cock at varying speeds, his head
thrown back in ecstasy, then picking up the pace when orgasm neared,
his face contorting, tears streaming down his face, his voice muted so
as not to wake his family, his cum finally erupting in jets. Licking my
lips, I'd imagine the taste of his hot seed in my mouth, or the feel of
it on my body.

While we both enjoyed this one-sided viewing tremendously, he longed to
see me cum, too. But since he couldn't cam from work during the day,
and I couldn't cam from home at night, he decided he'd have to play
hooky so we could spend a few hours watching each other climax.

He booked the time off work to enjoy what we referred to thereafter as
"hooky day". It seemed like years before it actually arrived, and then
suddenly, there I was, totally naked in front of my cam for the very
first time.

Surprisingly, it made me very shy, and it took me a while to get
comfortable with the idea of showing him my bare tits and pussy.
Patiently, he talked me through it, his voice, as always, rendering me
mad with lust, coating my twat with juices, making me ache for him so
badly that I was prepared to do anything at all.

We gave each other a guided cam tour of our bodies, going from head to
toe, and his groan was highly audible when he saw my shaved, soaking
cunt for the very first time. The rest was easy: vivid descriptions of
what each would do to the other's every part, my cam turned to my
snatch, his cam focused on his dick as he played with it, stroked it
with a tight fist, hand moving up and down the length of his shaft,
precum oozing from the tip.

My eyes didn't move from the screen, transfixed yet again by the sight
of him jerking, but my hand, in sharp contrast, was in constant motion,
first just running along my thighs, coming close to my pussy on many
occasions, but never quite touching it, driving him almost as crazy as
I was driving myself.

From there, a few light brushes, barely grazing my lips, his breath
catching with every contact. Then a single finger penetrating the
swollen folds, running up and down my drenched slit, but purposely
avoiding my hard clit.

It was slow torture for both of us. Eventually, I couldn't take it any
longer. It was too much to watch him work his incredible prick, to show
off my sodden cuntflesh, and not to give in to the need to make myself
cum. I loved seeing him play with himself, but I was also getting off
on exposing myself to him.

Horny enough to burst, I took it up a notch, rubbing my hungry clit with
my palm, and pushing one, two, three, then four fingers into my twat,
lapping the wetness a bit before beginning to pump in earnest, my ass
lifting off the chair as my hips bucked up, and my feet on the
desk--one on either side of the keyboard--providing leverage for each
thrust.

So needy then that I could scream, I grabbed a large tit with my other
hand, and lifted it to my mouth, sucking on the nipple. Hearing his
moan, and wanting an even sharper sensation, I clamped my teeth down on
it... hard. I winced and whimpered; he cried out, "Oh, fuck".

I continued to bite my embattled tit and pound my desperate pussy, my
muscles clenching around my invading fingers, bringing me close to
orgasm, feeling it approach only to have it elude me. The screams
mounted in my throat, my body knotted up, my legs began to
tremble--climax mere seconds away--when he went over the edge, his rod
pulsing more times and shooting more cum than I had ever seen.

Pulling my teeth from my nipple so I could scream out loud, pinching it
with my thumb and forefinger instead, holding my palm steady on my
mound, keeping my long fingers buried deep inside me, I came so hard
that I nearly passed out.

I don't know how many times we both climaxed on "hooky day", but I do
know that I broke records. It was one of those experiences you never
forget, and it proved what I think I already knew the day he and I met:
I had to see him in person, feel what is was like to touch him, kiss
him, hold him, suck him, ride him, taste him, have him on me, under me,
around me, and in me. He agreed wholeheartedly.

It took a great deal of planning, organizing and scheming, but six weeks
later, we met part way between our homes, in a nondescript hotel, in a
midsize city where nobody would recognize us. His family was away, so
he travelled the night before to check into the room, and I met him
late the following morning.

I'd been such a bundle of nerves ever since we arranged the meeting that
I feared I'd throw up on his shoes as soon as he opened the hotel room
door. But when I saw him standing there, all I wanted to do was hold
him. I wrapped my arms around him, pulled him so close that my breasts
pushed into his chest, buried my face in his neck, and didn't move.

He was somewhat more pragmatic, turning my head so he could cover my
mouth with his and kiss me deeply, his tongue darting between my lips,
his taste finally filling my senses. I sucked hungrily at his probing
tongue, and again, I'd have willingly stayed that way for a week beyond
forever, but he took matters into his own hands--literally--and led me
to the small living room sofa.

No sooner had we sat down than I went back to hugging him. Surprising as
it may seem, my need to feel his body close to mine was, at the time,
even greater than my need for sex. Luckily, his need for sex
superseded, and he pulled away, stood up, and undid his pants.
Presented with the possibility of touching his cock, stroking it and
sucking it, my desire to sit there like a moron and just hold him
evaporated pretty damn quickly.

I hastily reached out to pull his dick out of his briefs, looking in awe
at the object of my desire, seen so often on cam, now in my hand, and
very rapidly in my mouth. Teasing the head--one of my favourite forms
of foreplay--suddenly seemed unimportant. I wanted to taste all of him,
have him fill my mouth. I therefore opened wide, and took his tip to
the back of my throat, gagging slightly, but reveling in the feeling of
completeness, as if his cock had always belonged there.

Sucking in my cheeks, I slowly began to pull back, swabbing his head
with my tongue, then push forth, gradually increasing the pace and the
suction. He immediately began moaning, and placed his hand on my head
to guide me. His reaction made my pussy pound out a hard beat. Fully
aroused now, I felt my juices start to ooze, a wet spot forming on my
thong, and spreading rapidly.

Either he sensed my need, or he was answering a call all his own, but he
pushed me down onto my back, hastily removed my shorts and panties, and
got between my legs, bending his head, his tongue already out.

Yes, his tongue. I could write an entire ode to his tongue. In fact, I
nearly came the second it touched my then soaking twat, licking my
swollen, pink lips, totally flat as it ran the length of my slit,
curled as it took hold of my aching clit. It was like an electric pulse
had been sent through my entire body, and I groaned so loud that I
could hear the sound echo through the room.

After that, I lost all capacity for thought. There was his mouth, his
lips, his tongue; they were on me, over me, in me; I was overcome by
sensations I'd never felt in my life; and before I even knew it, I was
wracked by a powerful orgasm, screaming, writhing, tearing at his hair,
my whole body shaking from the rapture.

He didn't stop there. He kept working my pussy until I had cum lord
alone knows how many times, and was drenched with perspiration, my hair
limp from humidity, my palms cold and sweaty. That's when my mind
returned--or rather, the part of my mind that knew I had to fuck him
immediately, if not sooner.

I had him sit on the couch, and climbed into his lap, my body facing
him, my legs straddling him. He knew I loved this position, and we both
moved this way and that to make it work, but the cheap sofa cushions
kept giving way under us.

Frustrated, but laughing, we gave up and moved to the bedroom. In spite
of our plans to screw anywhere and everywhere, we gave in to our
desperation, and jumped on the conveniently placed bed.

He reached for a condom on the nightstand (always practice safe sex,
kids!), practically ripped the package open with his teeth, rolled the
condom on, tore his shirt off, lay down on his back, grabbed for me,
and pulled my trembling frame onto him. I glided his very stiff dick
into my slick hole, and impaled myself on it.

Holy crap! He was finally inside me, and I thought the world could end
right then and there and I'd die a happy woman. I closed my walls
around him, and watched his face intently, removed my top and bra, and
set my tits free. Then I nearly lost consciousness when he touched
them. His fingers were like matches, setting me on fire wherever they
came in contact with my bare flesh.

We began to hump, bump and grind, and before long, I was riding him like
a woman obsessed. Though part of me wanted him to stay buried deep
inside me, most of me wanted him to pound the hell out of my cunt. His
hips bore down as my body rose, and flexed up as my body fell, causing
a cataclysmic crash that made me lose track of reality once more.

I was overcome by an animal instinct to just hump, buck and squeeze him,
until I climaxed with loud shrieks and a string of curses that would
have made a sailor blush.

Much more disciplined than I, he managed not to cum. He waited until my
body had let the orgasm, aftershocks and tension ebb, then he rolled me
over, pulled my ass high in the air, knelt behind my raw, exposed and
dripping pussy, and drilled his dick right into me, instantly lighting
me up like a Christmas tree, my hands curling into fists, and my nails
digging into my palms.

He then jackhammered that fine, solid piece of meat into me countless
times, until I was screaming out again, and he finally blew his load,
yelling and swearing pretty impressively himself.

Since neither of us was exactly a youngster, we both collapsed after
that. On our backs, holding hands, trying to catch our breath and stave
off respective heart attacks, we talked until our pulse rates returned
to normal. Then, after he cleaned up, we had a coffee break. No joke. A
little pause in fucking to properly caffeinate is highly recommended.

Our coffee finished, we went back to the business of sex. At my request,
he'd come equipped with massage oil. Lying on my stomach, my head
buried in the crook of my arm, I moaned and sighed while he covered me
in the soothing liquid, rubbed it in with strong hands, and worked it
deep into my muscles, both relaxing me to near-sleep, and turning me on
at the same time. There was just something about his touch that made my
whole body go off like fireworks on the fourth of July.

When he got to my shoulders, his cock was positioned between my ass
cheeks, and slid along the crack with each move. Every time the
hardness touched my hole, I writhed. Anal stimulation was one of my
many weaknesses, and my wriggling reminded him of a request I'd made
beforehand. He therefore lubed his finger with massage oil, and gently
inserted it part way into my asshole.

That just about took me to the brink. As he drove that finger ever
deeper, I was beside myself with lust. There wasn't a single part of me
that wasn't begging to be fucked.

Somehow, he knew exactly what I wanted. Withdrawing his finger from my
anus, he poked only the slick head of his cock inside in its place,
just hard and long enough to make me shriek, removed that and put his
finger back where it was, and ran his prick along my completely soaked
slit while he prepared another condom.

Then, without notice, he rammed that fat dick right into my quivering
twat. Contracting and expanding my muscles around him, already aroused
beyond the humanly possible, I came within minutes, louder than ever,
and he followed shortly thereafter.

Another heart attack aversion break was required. He lay on his back,
staring blankly at the ceiling, and I watched him, getting hornier and
hornier by just looking at his naked, sweaty body. I knew I couldn't
ask him to do me again that soon, but my cunt was twitching once more
and demanding attention.

I was on my stomach, so I simply reached a hand down under my hips, and
began rubbing my clit quite insistently with two fingers, massaging it
roughly, then raking those fingers along my slit, only to go back to
massaging. He must have heard the wet, sloshing sound, since he left
the room, came back moments later, got on his knees, and started
stroking his cock.

I watched him raptly, following the movement of his hand closely, timing
my rhythm to his, totally getting off on seeing him jerk. He was
equally enthralled. Before long, I felt the familiar approach of
orgasm, sped up my finger work, creating tremendous friction on my
clit, and cumming hard.

My screams and shudders fuelled him into a frenzy, and he straddled my
hips so he could spray his jizz all over my ass and back. Fuck, it felt
good to have his hot seed cover my skin. I rubbed in what I could, and
scooped up the rest with deft fingers, carrying it to my mouth, then
licking and sucking those fingers clean... another fantasy fulfilled.

The afternoon was wearing on, and there was still so much we wanted to
do to and for each other. Most of all, we wished to make sweet love, to
affirm the way we felt for one another. Slowly, adoringly, and with all
the emotion of the preceding months, we made that wish come true.

Sharing long, lingering kisses, holding hands, entwining fingers, gently
moving our bodies in perfect sync, thrusting as one, feeling all of the
need, but none of the urgency, we climaxed like a soft song:
powerfully, but pleasingly. Then we lay in each other's arms, and
basked in the afterglow, until we were once again gripped by lust.

Eager to fulfill another fantasy, he placed me on my back, and I held
the sides of my ample breasts, waiting for him to straddle my torso
before closing them around his beautiful cock, and pushing them
together to fully envelope it. He then began titfucking me, letting me
lick the tip of his rod each time it pushed through my flesh.

As he sped up, it became increasingly difficult to swipe my tongue over
his head--more of a hit or miss affair--but I compensated by closing my
tits even tighter around him, completely engulfing him, then pulling
them apart... together and apart... together and apart.

When I felt his dick pulse, and knew that it would soon be spurting
ropes of cum onto my chest--and, as expressly requested by me, onto my
my face--I let go of my tits, and simply waited for the spray. He
painted me in his spunk, and I felt as if I'd been given a glorious
trophy. Still hungry for the taste of him, I gathered all that I could
with my fingers and tongue, swallowing it down greedily.

Then, all too soon, the clock showed that it was time for me to get
ready to leave. Still, I couldn't stand to spend a single second
without him, so I invited him to shower with me. Under the hot water, I
knelt to suck his cock, but after a few heavenly minutes, he pointed
out that it would take too long and make me late. He therefore helped
me to my feet, but surprisingly, knelt before me instead.

Within seconds, his gifted tongue was between my folds once more, making
me lose the last vestiges of what used to be my mind. Tonguing,
licking, nipping and kissing, he brought me to orgasm three times in a
matter of three minutes. And with the water going, I was free to scream
to my heart's content, which I did with gusto. I fear that many hotel
patrons lost partial hearing that fateful day.

Once my legs stopped shaking and I could stand up straight again, I
washed his body, he washed mine, and both of us resisted the tremendous
urge to fuck again. The shower over, he left me to dress and dry my
hair, my head filled with lustful thoughts of all the acts I still
wanted to perform on and with him. They stayed in my head as we kissed
goodbye, as I drove home, as the days passed, as the months rolled by,
and they remain there still, 365 days later.

Good thing the hotel is only three hours away.

Funny personal story

It's funny how we meet people and how things turn out. I hadn't been at
the company for a month yet when I was sent to Delhi to work
on a major computer installation project. I got lost, and when I
finally found my way I met a lot of cool people who I would work with
the next week. They all got to know and love my goofy personality. The
next week I was pissed, I had to waste another Friday working, but this
time in Tampa. The previous week I didn't get home until 3 so I had to
cancel all plans for yet another Friday. I got lost yet again, and when
I eventually found my way I realized I was right around the corner. I
parked my car, step out to get what ever tool I might be needing and
walked up to meet every one else. I saw about 3 or 4 more people than
the previous week but there was one that really caught my attention.

I smiled and walked up to those I knew from before and said hello, then
I extended a greeting to everyone else I didn't know, and there he was.
He had long some what long brown hair it looked soft to touch. I smiled
and continued into the building and up to the 35th floor of the
building. We got out assignment for the evening and I was given the
person I would work with and it was him. He wore a blue shirt that and
black pants, I gave him the option to change before we started but he
said lets continue with me wearing this. The dirty thoughts were
already popping into my head as I took him into an office and showed
him what to do. I bent down under the desk, then turned on my back and
suggested he come down so he could see exactly what I was doing. I
rolled back over and he came down to join me, it got really hot in that
tight space so I hurried and then slid from underneath the desk.

I showed him our area and said if he wanted to work on his own that was
fine but he could work with me but it was up to him. He decided to work
closely with me for the evening and I told him, "Ok, this means that
you are mind for the next 10 hrs" and I smiled at him. I told him I was
going to the store so I could get some junk food then we could start
our evening, he decided to come with me and we talked along the way. To
my dismay I learned he had a girl friend but oh well. We walked back to
the building and got back to work. We spent hours matching PC's,
disconnecting, and connecting cables and other such things, and the
whole time the conversation never stopped.

The more we talked the more I like him, and soon the thoughts began to
creep back into my head. There were times where I would be under the
desk with my ass in the air and he would be over top and other times we
would switch, he apparently worked best on his back and I on my knees.
Watching him was exciting and what he did to my body without knowing it
was driving me crazy. I wanted his hands to touch me, but what was I
thinking? We just met. I sat at one desk while he went for a smoke
break and thought of him sitting in the chair with me sitting on his
lap kissing him deeply. His hands on my back trying to pull me closer
to him, I thought of feeling his heat against my body. I could feel the
wetness pooling in between my legs, and squeezed my thighs together. I
thought of him picking me and sitting me on the desk and pulling my
shirt over my head. Kissing down my neck, his hand snaking up my back
and around to touch my breasts...

That's when I heard, "are you ok?" I looked up and saw him walking back
into the room. I said excuse me one min and walked out of the room, as
soon as I stepped out I let my self breathe. Six o'clock came and it
was time for dinner, the smokers went to indulge themselves, but he
stayed with me he said to help me with the pizzas but we started
talking more and sharing stories of who we are and how we go to be who
we are. He looked at me and said, "You have a very beautiful smile. " I
smiled that same smile and said, "Thank you." I was still a little sad
that he had a girl friend but just shrug it off as I guess he's not
meant for me. We all ate and chatted and got back to work, I suggested
we work separately to get our section done fast, but I knew that if I
didn't get him away from me, those thoughts would turn into actions.

I couldn't believe my behavior though, I've been voluntarily abstaining
from sex so I could grow as a person and here this guys comes and
challenges all of that. I went into the next office and I knew I needed
to do something to help me cool down a little and the only thing that
helped was rubbing my hot pussy. I was so wet my panties were soaked; I
finished that office and let him know I would be back. Being the only
female on the staff it was easy to go to the ladies room to relieve the
tension. As soon as I go inside I shoved my jeans and panties down and

slid my hand over my pussy. My body sank against the wall and I lifted my shirt and my bra. My nipples were already standing proudly, on top
of the small mounds of flesh. I ran my hand over my nipples and my
pussy juice along with it.

I stuck my fingers in my mouth tasting myself and my pussy gave a small
squeeze, I slid my hand down again to my pussy and lightly teased my
clit. Each time I strummed my clit a jolt of electricity shot through
my body, I traced my pussy lips with my finger and teased my wet hole.
I wanted a cock inside of me so bad but I had to keep my control. I
slid a finger into my aching pussy and it felt good, but I was too far
gone and needed more. I added another finger and my body melted even
more against the wall. I'd been teasing myself for hours and I was
finally so close to where I needed to be, I not only wanted it, but I
needed to cum. My body ached for it, and I gave in to the need. I
pushed my fingers in and out of my wet pussy faster and faster thinking
of him doing it for me, wishing it were his cock. I wanted him to bend
me over the sink and fuck me from behind, but this would do for now.

As I fingered my dripping pussy I rubbed my clit with the palm of my
hand and I could feel it rising in me, I used my left hand for my pussy
while the right was on my nipples. I pulled on them and squeezed them
in between my fingers and my body began to rock. It all felt so good
and I'd been riding the edge for so long, and that's when my legs gave
out. I could feel my pussy squeezing my fingers, and my clit had a life
of its own. My body hummed from the excitement and the beautiful orgasm
that just rocked me to the core. I lay there on the floor gasping for
air when I turned toward the sink and I saw his reflection staring at
me. I quickly turned around and he said, "maybe next time I could help
you with that."

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Thursday, July 17, 2008

Google ranking SEO tips by PowerScribe

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Many webmasters overlook an important part of search engine optimization: if you over-optimize your web pages, chances are that your website rankings might drop because your site has been designed for search engines and not for web surfers. Experienced PowerScribe team reveal some tricks of their experienced experts.

Paid links
Google considers buying links to be outside of their guidelines and they might take strong actions against that in the future. Matt Cutts indicated that "Google might take action" if webmasters buy links anyway.

What are unnatural links?
Unnatural linking is linking that wouldn't happen if search engines didn't exist. Unnatural links are links that are built purely to increase the search engine rankings of a website. These links don't have topical relevancy.

The impact of spammy domains that are owned by the same person
SEO experts Rob Lawley and Kaloyan Banev indicated that a webmaster who owns many duplicated websites might get trouble with his other websites.

PageRank is just one of many factors
While PageRank was very important when Google was new, Google now uses many more factors to determine the rankings of web pages:
"PageRank is but one signal. Some signals are on Web pages — like words, links, images and so on. Some are drawn from the history of how pages have changed over time. Some signals are data patterns uncovered in the trillions of searches that Google has handled over the years."
There are many factors that influence the ranking of a web page on Google. If you want to get high Google rankings for your website, then you have to work on all of these factors.

What is a sitemaps XML file?
The big search engines (Google, Yahoo, MSN and Ask) introduced the Sitemaps protocol earlier this year.
In its simplest form, a sitemap is an XML file that lists URLs for a site along with additional metadata about each URL: when it was last updated, how often it usually changes, how important it is, relative to other URLs in the site, etc.
That information helps search engines to more intelligently crawl your site. The Sitemap sprotocol is a standard that makes it easier to create a sitemap that can be parsed by all search engines.

3 tips to get indexed on Google within 48 hours

Tip 1: Get a link from an existing site
Links are very important for high rankings on Google. The more (quality) links you have, the higher Google will rank your pages.
Tip 2: Create an external blog
Google likes blogs and many blogs are indexed very quickly. Use Google's Blogger.com service to create a blog that is related to your business.
Tip 3: Get as many links as you can
The more other websites link to your website, the sooner Google will find your site. Using software will make progress quicker.

Search Engine Optimisation

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Key Facts You Need To Know

For your online business to be a success, you need traffic. You need visitors actively searching for the product or service you’re selling. This is especially true if you're involved in search engine marketing (SEM). Search engine optimisation is ultimately about optimising your site so that it gets the maximum targeted traffic from the search engines but getting it right can difficult. So how does it work? In practical terms, SEO is of two basic types- on page and off page.

On page refers to how you organise your actual web pages in terms of your keywords. This involves matters of keyword density, the terms you put in the various html tags and headers, and the names you give to your pages and internal links.

Off page refers to your site's relationship with the rest of the internet, in other words, the links it has to websites and directories. These links, whether to other sites or to directories, are seen as a vote for your site. This evolved from Google being based on the academic writing model which judges the worth of a text by the number of citations it has from other texts.

So what does this mean for you in practical terms?

Firstly, you need to optimise your web content thematically around relevant keywords that people are actually searching for. Then the visitors to your site are more likely to be interested in your product or service. This requires keyword research expertise. This work is complex and best contracted to search engine optimisation companies and SEO agencies.

Then you need to to build your web content around these words and phrases while keeping the text natural and interesting. In this regard, the content of your site is probably the most important factor for a successful SEO strategy.

Another thing to do is regularly update your website with fresh content. The aim is to provide a valuable user experience. The search engines reward sites that continually update their content by giving them higher rankings. Plus, the internal linking of your site can influence your SEO status. So make sure your links have meaningful, keyword-based anchor text.

As for off site optimisation, you should work on steadily building up links. If your content is valuable you'll probably get other webmasters linking to you. Or you can actively seek out sites with similar themes to your own and contact the webmaster to request reciprocal links. As for submitting link requests to directories, it' better to outsource this task. There are thousands of directories with varying requirements. Doing the job yourself would be very time consuming.

Stay away from black hat techniques such as tricks like cloaking, hidden text, and keyword packing. They might give you a quick burst of traffic but soon lead to your site being de-indexed. At the end of the day, the websites that achieve a lasting SEO success are ones that give the searcher what he wants, in other words, relevant content.

The ever shifting landscape of SEO needs a professional's touch. Not only is the initial optimisation a complex affair but you need a pro on hand to deal with the frequent changes to search engine policies and algorithms. The use of SEO Specialists and SEO consultants can give you that edge you need to compete in the crowded online world. And if you're involved in SEM, then search engine optimisation companies with access to SEM consulants are a must.

Basics Of RSS

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What is RSS?
You probably have seen this three-letter acronym in the course of your internet surfing. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.

An RSS is a means of publicizing updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries (thus Rich Site Summary) allow users to skim through the article so that they could decide later on if they want to access the website source. The RSS feed usually contains the title of the update originating from the website. It is also usually the link to the website source.

What are the benefits of RSS?
RSS gives benefits to both readers (users) and web publishers.
1.It gives you the latest updates.
Whether it is about the weather, new music, software upgrade, local news, or a new posting from a rarely-updates site learn about the latest as soon as it comes out.

2.It saves on surfing time.
Since an RSS feed provides a summary of the related article, it saves the user's time by helping s/he decide on which items to prioritize when reading or browsing the net.

3.It gives the power of subscription to the user.
Users are given a free-hand on which websites to subscribe in their RSS aggregators which they can change at any time they decide differently.

4.It lessens the clutter in your inbox.
Although your email address will be required to enjoy the services of online RSS aggregators, RSS does not use your email address to send the updates.

5.It is spam free.
Unlike email subscriptions, RSS does not make use of your email address to send updates thus your privacy is kept safe from spam mails.

6.Unsubscribing is hassle-free.
Unlike email subscriptions where the user is asked questions on why s/he is unsubscribing and then the user would be asked to confirm unsubscribing, all you have to do is to delete the RSS feed from your aggregator.

7.It can be used as an advertising or marketing tool.
Users who subscribe or syndicate product websites receive the latest news on products and services without the website sending spam mail. This is advantageous to both the web user and the website owner since advertising becomes targeted; those who are actually interested in their products are kept posted.

What are the drawbacks of RSS?
The disadvantages of RSS use are brought about by its being a new technology and some user-preference concerns.
1.Some users prefer receiving email updates over an RSS feed.

2.Graphics and photos do not appear in all RSS feeds.
For conciseness and ease of publication, RSS feeds do not display the photos from the original site in announcing the update except for some web-based aggregators

3.The identity of the source website can be confusing.
Since RSS feeds do not display the actual URL or name of the website, it can sometimes get confusing on what feed a user is actually reading.

4.Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits. Moreover, they would not know the reasons why users unsubscribe which could be important in improving their advertising.

5.RSS feeds create higher traffic and demands on the server.
Most readers still prefer the whole update over a brief summary of the entry, thus they still access the site.

6.Since it is a new technology, many sites still do not support RSS.

How do I start using RSS?
There are two things needed: an RSS feed and an RSS aggregator or reader. The RSS feed comes from an RSS-supported website. There are also websites that provide a list of RSS feeds of different websites. An RSS aggregator is used to read the RSS feed from the source website. It scans and collects data on latest RSS feeds from the worldwide web.

An aggregator comes in two forms: a downloadable program also known as desktop aggregator and an online or web-based aggregator. Downloadable aggregators may require payment before they can be acquired, while internet-based aggregators are usually free of charge. All you need to do is to register an account then you are ready to use their services. Both versions allow you to customize or choose which RSS feeds to enter. Paid aggregators are usually chosen by more experienced users and they usually allow more freedom in customizing feeds.

1.Choose an RSS aggregator to use. For beginners, web-based aggregators are recommended since they are usually user-friendly

2.Scan the homepage of your target website for the RSS or XML button. It contains the RSS code you need to enter in the aggregator. Copy this code. Syndic8 provides a directory of websites that support RSS.


3.Paste the code (which contains the URL of the website) in your aggregator. There is a space provided for pasting the code.

After you have done these three easy steps, you can start reading the RSS feeds coming from the website. New postings appear as they are published real time at the source website.

RSS and Internet Marketing

The original idea of RSS came from Netscape, where their intention is to provide a means for users to customize their personal homepage to contain links to websites that interest them, similar to bookmarking websites.

The application of RSS to internet marketing was an unforeseen development to RSS technology developers. Since users are given the freedom to add RSS feeds to their aggregators, those who are interested in particular products and services available in the internet can now be notified real time. Marketing becomes more specific to interested people and not a hit-and-miss operation.

Those who intend to use RSS for marketing their products and services should consider linking up with email account providers, (e.g. Yahoo, MSN, Google mail); networking websites (e.g. Friendster, Multiply, My Space, Hi5); websites of newspapers and television network websites (e.g. New York Times, CNN) for medium to big-scale companies. Small-time industries can also look into networking websites as well as personal blog websites (e.g. Blogspot) and websites of clubs and organizations that would probably make use of their products or services e.g. a fishing supplies store can look for the website of their local fishing club for possible RSS marketing.


Clearly, RSS is an innovation in information management in the worldwide web as well as online marketing. We can expect better RSS technology in the not-so-distant future as its popularity increases among users and website owners alike.

Link Building using Google Alerts

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One of the key components to any successful website is the number and quality of their inbound links.

There are many ways in which you can attract links to your site. Some good, some not so good!

One strategy that I have been using very successfully is to combine article writing with Google Alerts.

Here's how it is done.

Step One: Write some articles.

Start writing articles and ideally make sure they are related in some way to your business.

I suggest you prepare at least a couple of articles and I would avoid writing them in Microsoft Word. Try to use something like Notepad. I'll explain why in a minute.

When you have a couple of articles of about 400 to 700 words each, you should then submit them to the article submission sites.

Article submission sites are great for getting your articles distributed around the web. Not only do these sites send articles onto other article distribution networks, but lots of website owners come to these sites for content to put onto their own websites.

When you submit your article to one of the submission sites, you are allowed to add an "About the Author" paragraph to go with your article. It is here that you put a link back to your website using whatever keyword phrase you are trying to optimise on.

As you already have your article written you can simply cut and paste the article into the submission forms. I tend to have an "About the Author" paragraph already prepared to cut & paste as well.

Now the reason I suggested using Notepad for your articles is because when you copy from Word it tends to bring with it certain formatting issues and these can cause you article to be rejected by the submission sites. Notepad doesn't have this problem.

Step Two: Find out who's using your article.

By using Google Alerts you can set up alerts for each of your articles. I tend to use the article name is it's fairly unique. Otherwise try using a distinctive line from your article.

Whenever Google finds your article, it sends you an email with the web address of the site where it found it.

You can now check out this site. If you think it will give you good traffic or pass on good page rank, you can contact the website owner. As they already have one of your articles then they probably like your material so you can either offer more articles (with links of course!) or even point them to pages on your site that they should link to because the content would be of interest to their visitors.

So there you have it. One of my tips for building links back to your site.

By the way, you might just like to put your website name into Google Alerts as you'll be surprised how many alerts that can generate and you can also find many places mentioning your website.

Getting Blog Traffic

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Blog traffic is important to building a blog community. The purpose of a blog should be to build a community of visitors that share information with one another. The building block of a blog community is having traffic to the blog.

#1: Unique Content
Unique content is a key element to obtain blog traffic. There can be a million sites about a particular topic. However, if your blog offers a different take or unique information about the topic, visitors will continue to visit the site to learn more. Provide a different view or way of presenting information about a topic on a regular basis to get visitors to continue visiting your blog.

Take the time to build your blog before promoting. When visitors arrive, if there is little content or content is not updated regularly the amount of blog traffic will decrease.

#2: Join Similar Groups
Join groups that have the same or similar topic as the blog you have started. Do not spam the groups with your blog but simply add a link to the blog in your post signature. People will naturally visit the blog out of curiosity. The more similar groups that you join, the higher chance you have of increasing traffic to your blog. It is important to remember that being a blogger takes a great deal of time and dedication.

#3: Visit Other Blogs
Visit other blogs that interest you. The blogger might link to your blog if the blogs are similar to your blog and you are a regular member of the community. As always, make sure to include a link in your signature back to your blog.

#4: Add Tags
Add tags to your main blog page and sub-pages of your blog to obtain traffic. Keyword tags will enable people to find the blog easier on a search engine.

#5: Link
Traffic will increase to the blog if you will link directly to other sites within the text of the blog. Even though the side bar links are important, there should be some linking within the text. For regular community members, make sure to add them to the side bar links as well.

Increase traffic with Feedburner

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FeedBurner is a free service that allows you to track your feed traffic and all kinds of other fun stuff. It won’t create a feed for you from scratch as often believed - rather it wraps itself snugly around a feed you bring in and adds its services therein. It has a few premium options for the serious feed publisher, too.

# 1- Give others permission - or shake the no-no finger - with the Creative Commons option, found under the Publicize tab in your FeedBurner dashboard.

It will pop in the logo if you like, and explain what permissions others have to use your feed. Being clear about what permissions others have to use your feed with encourage them to display your headlines on their site – or let them know that they must link to you to cite your views.

# 2- Turn your feed into a newsletter with Feedblitz or Squeet under Publicize/Email Subscriptions.

This turns your feed into a newsletter. It even gives you a subscribe form for your site. Now you now have a(nother) ezine option to go with your blog without any extra work.

# 3- Use the Browser-Friendly version, combined with FeedFlare to explain what an RSS Feed is.

First on the Optimize tab, the Browser-Friendly version turns your RSS feed into a web page, so that when new people click on your feed, without knowing what it is, they’ll know how to use it. All you do is link to the FeedBurner version of your feed, instead of your default feed address.

Increase traffic using Hubpages

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What is a hub? A hub is like a blog where you can write about anything on your topic of choice. You can write topic of your interest and shared it with other like minded people who will benefit from reading your article.

Hub is free and it is very easy to use. It is very easy to sign up and all it requires is your email to get sign up. You can get started by clicking on the link below.

http://hubpages.com/

The tools are very user friendly to make your hub more appealing by adding content, pictures, videos and links to other web pages. Hub was designed for people who are not very technical so they can simply focus on publishing the hub.

The simplicity of the hub is by adding capsules. If you need to add a new content, picture or video, you can simply add a new capsule and these capsules can easily be moved to the way you like.

HubPages has very strict rule in terms of not allowing spam, adult content and unfinished hub, as a result content publish on hub tends to get pick up quickly by Google search engine.

It is very important that you produce original article that benefit the people from reading it if you wants to keep consistent traffic coming to your hub. For each article that you post on your hub, be sure you have a link pointing your site to drive targeted traffic back to your site. Just like blog be consistent and try to make post five times a week to get consistent traffic to your hub.

After you publish a hub you can promote your hub by using blog, friends via email, discussion forum and social bookmarking sites like Digg, reddit, and StumbleUpon.

You can also make money from your hub by creating an account with Google, ebay and Amazon. Google display ad on you hub based on the relevancy of the content on your hub. You can also decide which products to list in your ebay and Amazon capsules. The key to earn commission is to write quality content that people are looking for.

Tips to Increase traffic

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Make a habit of posting regularly in the blog.

Write a topic and post it in different sections and thereby create a series. This increases the curiosity of the web visitors who turn to the blog for the interesting follow-ups.

Write on controversial topics that arouse the interests of the web visitors.

Try to blog out breaking news first. It increases the popularity and creates an authentic image in the web community.

Use right keywords in the body content. The placement of the keywords in accurate density proves to be search engine friendly.

It is very important to encourage comments of web visitors in your blog. Highlight the most relevant comments on the blog. Try to build a cordial relation with the web visitors so that they visit your blog over and over again.

Submit your blog in blog directories and the RSS feed in RSS directories respectively.

It will be fruitful if you use the Ping-O-Matic service. Enter your blog name and its URL and select the directories according to choice. Any updates in your blog are automatically updated in the directories. The web visitors in these directories will able to access your contents.

While designing your blog it necessary to make an email subscription button and form. This proves to be very user friendly.

Try to comment on other blogs. This will introduce your blog in the blogger community.

List your favorite blogs in the blog rolls. You must also try to list your blog in other blogs.

Social Bookmarking Sites

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Sk*rt : sk*rt is a social media ranking platform of “pure goodness”, targeted towards women. Given the right story, Sk*rt can send A LOT of targeted traffic.

Slashdot : The godfather of social news, SlashDot bookmarks are still quite powerful .. keep in mind the site has a heavy slant towards Linux and Open Source issues.

SocialDanger : SocialDanger is a Web 2.0 open source content management system.

Socialogs : A Digg-like Social Bookmarking Service.

Sphinn : Very popular search marketing oriented social news and discussion site run via the Pligg system.

Spotback : Spotback is a personalized rating system that recommends relevant content based on personal rating history using collaborative filtering .

Spurl : Another cherished bookmarking and tagging site, Spurl lets users keep online bookmarks & tags while offering full text searching, recommendations & storing of entire documents.

Squidoo :Kind of spammed out, Squidoo is a 2.0 property which lets people and businesses set up a ‘lens’ which lists links, tags and relevant RSS feeds to different subjects.

Startaid : I’ve noticed that StartAid bookmark pages rank highly in Google and other search engines. This basic bookmarking service allows users to describe, tag and categorize sites.

StumbleUpon : Owned by eBay, StumbleUpon is an amazing blend of social bookmarking, voting, networking, web surfing, search and blogging. Best of all, StumbleUpon can send major traffic with its userbase of around 3 million users.

Stylehive : The Stylehive is a collection of all the best products, brands, designers and stores discovered and tagged by the Hive community .

Syncone : SyncOne is an Internet aggregator of bookmarking and browsing.

Tagfacts : Basic bookmarking and tagging, a social knowledge base.

Taggly : Store, share and tag your favorite links.

Tagne : TagNe.ws is user-submitted, community voted links and resources related to SEO, Blogging, RSS, Tagging, Internet Marketing and more.

Tagtooga : Says that this bookmarking engine can be used to discover great sites difficult to find in Google/Yahoo by browsing categories.

Tagza : A very young Social Bookmarking site mostly being used by Indian and Pakistani web masters.

Technorati : Always changing and reinventing themselves, this recognized authority offers links to blogposts, tagging and a social bookmarking WTF section.

Tedigo : Personal and social bookmarking in Spanish and English made simple.

Thinkpocket : Lets users pocket websites you find valuable. It is a web service that aims to help store, organize and share your favorite sites .

Thoof : Thoof is a user generated news and information service that claims to learn about what users are interested in and delivers news that they care about.

Totalpad : TotalPad is a new online news and article community where people are free to voice their opinions .

Urlex : With URLex system users are able to leave a comment regarding any internet link on any site. Possibly good for linking :)

Uvouch : Another basic social bookmarking site, users can save their findings with one click, at one place and access it from anywhere.

Vmark : An online bookmark and online favorites manager.

Voteboat : VoteBoat is a user-controlled rating and voting site.

Votelists : VoteLists lets users create a list of rankable items. Other can add items, comment on them, rate them and more!

Vuju : Vuju allows user to submit/publish content which can be tagged and promoted.
WeTogether : Social bookmarking site where people will have great opportunities to promote their own sites.

Whitelinks : Securely store and quickly access favorite websites whenever connected to the Internet.

Wink : A social search engine where users can share results and answer questions. Users build profiles which can link out to bookmark pages or other web sites.

Wirefan : Social bookmarking, news articles submission site.

Xilinus : Organize and manage bookmarks online.

Xlmark : xlmark is an easy social bookmarking site.


Yahoo! Bookmarks: The MOST POPULAR social search and bookmarking service on the web. It’s similar to Delicious and something they launched before acquiring Delicious. Yahoo Bookmarks lets users store bookmarks using their Yahoo Toolbar and access them from any computer.

Yattle: Bookmark Management and Mini-Blogging Service.

Zlitt: Zlitt is a social bookmarking system which gives users the opportunity to share and tag favorite news, images and videos.

Zurpy: Saves bookmarks, text clippings, images, files, and news feeds in one place.

Traffic from Reddit

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Use Reddit regularly. This is one of the easiest ways and should be the beginning of being a Reddit power user. Being active in the community, submitting links, and general networking with other “redditers” is not only fun, but it can build up your “karma” and make you look more reputable than a “one-shot” voter (the types that only register an account to vote for a friends article). Once you have an established voting and submission history in your profile, people will be more likely vote your links up, which if it’s on your blog, means the potential of a front page hit. Make no mistake, Reddit can send massive amounts of traffic to your site if you hit the front page, especially if it’s an interesting story. Reddit plays in the same group of kids as Digg, StumbleUpon, and others. They are definitely not lightweights!

Create your own Reddit voting club. This is an obvious, yet highly effective way to get more votes. Why not team up with like-minded friends and associates in your field or niche. By teaming up with people you regularly network with, or even direct competitors, you can form your own voting group and routinely vote each others submissions right to the front page (depending on the size of your voting party). This is a widely known and powerful technique, and you’ll see this across all of the social bookmarking sites (some more controversial than others). If you can’t beat ‘em, join ‘em, right? Start forming your voting party by asking readers and fans of your blog or website to join up. Create a forum or a shared blog that everyone can post their links in for getting votes. This is very easy and takes minimal time. The rewards can be fantastic, as well.

Leverage your existing blog or website traffic. This is another no-brainer. If you’re submitting stories to Reddit, you probably already have somewhat steady traffic to your blog or website, so by placing voting buttons in easily recognizable places (at the end or beginning of an article), it allows your readers or guests (assuming they have a Reddit account) to quickly vote on your article. The extra votes you can gain from these types of people just may be the extra votes you need to push your story to the front page. Take advantage of what you already have, and as a reminder, make sure you place voting buttons for all of the other bookmarking sites as well. The more the merrier!

Leveraging subreddits. Subreddits are subcategories that talk about other topics like web 2.0, technology, and subjects like that. It’s surprisingly easy to gain front page status on the subreddit pages, and by gaining front page status in these areas, you stand a good chance of gaining more votes that could ultimately push your story to the front page. A sound strategy to appearing on the front page of a subreddit is the same as it would be for the front page – headline. It’s absolutely vital to pick a phenomenal headline if you want to enjoy a surge in traffic from front page status on Reddit. Although it’s not recommended and doesn’t quite work like this, your actual story or article could be crap, but you could at least get people to click through with an outstanding headline.

Wednesday, July 16, 2008

Barack Obama's India connection

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Obama will not change nuclear deal with India: report



NEW DELHI (AFP) — US Democratic presidential candidate Barack Obama said he would not seek changes in a controversial nuclear deal with India and hoped it would be finalised by year-end, a magazine reported Saturday.

"The existing agreement effectively balanced a range of important issues -- from our strategic relationship with India to our non-proliferation concerns to India's energy needs," Obama was quoted as saying by the weekly Outlook news magazine.

"I am therefore reluctant to seek changes," he said in the interview.

Indian Prime Minister Manmohan Singh and US President George W. Bush had in 2005 unveiled the agreement which if finalised will allow India in to the fold of global nuclear commerce after having been shut out for decades.

Singh argues the pact is crucial for India's energy security and continued strong economic growth.

But the Indian government's left-wing allies who are staunchly opposed to the agreement last week withdrew their support over the issue.

The government will now face a confidence vote on July 22.

Despite the political opposition, Singh's government moved forward on an agreement subjecting the country's civilian nuclear sites to international controls for the first time.

An approval by the UN atomic agency International Atomic Energy (IAEA) of the draft agreement is one of the several conditions India must fulfil to clinch the accord, apart from getting the nod from the Nuclear Suppliers Group.

"A final judgement on the deal negotiated by the Indian and US governments ... must await the IAEA's approval of a safeguards agreement with India and changes to be agreed by the Nuclear Suppliers Group," Obama was quoted as saying.

"At that point, the US Congress will decide whether to approve the agreement. I continue to hope this process can be concluded before the end of the year," Obama said.

Analysts have previously said that the agreement may face hurdles in finalising the agreement once Bush's administration ends in January.

So when do you think he's going to Visit India?

Angelina Jolie and her twins on their vistit to India

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n Touch Weekly is reporting that Angelina Jolie has given birth to twins.

Sources at the La Fondation Lenval hospital in Nice, France, have revealed exclusively to In Touch that Angelina Jolie has given birth to her twins. According to insiders, the 33-year-old had a caesarean today at 6pm French time and delivered two girls. The first baby was born at 6.45 pm and the other at 7pm. The babies are in good health, another insider says. Sources say Brad was present during the birth. When contacted by In Touch, the hospital's spokesperson, Nadine Bauer, said that journalists would not be notified ''within minutes'' after the birth and that the only way they would be told was by a press release posted on the hospital Web site. Another insider adds that Angelina is expected to leave the hospital with her newborns within 48 hours. Angelina checked into the seafront hospital earlier this month. In anticipation of the twins arrival.

So are they going to Visit India?

Hollywood actress Angelina Jolie is rumoured to have given birth to twins in France - although her publicist has issued an official denial.
Angelina Jolie pregnant with twins, with partner Brad Pitt at Cannes
AP
Jolie appeared heavily pregnant during the Cannes Film Festival

US television programme Entertainment Tonight reported that Jolie and her partner, actor Brad Pitt, had become parents once again.

They cited a "source" who claimed to know the babies were girls named Isla Marcheline (after Jolie's late mother) and Amelie Jane (after Pitt's mother).

Internet rumours have swirled since this morning.
Article continues
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Cynthia Pett-Dante, Pitt's manager, told The Associated Press: "We have no comment except the story is not true."

A representative for the couple told People.com: "Angelina has not give birth. She is fine, enjoying her home and her family in France."

Jolie, 32, appeared heavily pregnant during her last public engagement at the Cannes Film Festival a week ago, where she confirmed she was expecting twins and indicated that she would give birth in France.

She and Pitt already have four children - Maddox, six, Pax, four, and Zahara, three, all of whom were adopted, and biological daughter, Shiloh, two.

They have been staying in a friend's villa in the South of France for the past few months and are believed to be moving to a rented chateau in Provence.

The vineyard estate is in the south-eastern Var region, and removal vans were spotted over the weekend while guards stood watch outside the gates.

Jolie chose Namibia for the birth of Shiloh in 2006. The little girl's arrival sparked such a media frenzy that one commentator wrote: "Not since Jesus has a baby been so eagerly anticipated."

Sachin Ramesh Tendulkar

Total information of Sachin Ramesh Tendulkar

Sachin Ramesh Tendulkar (born April 24, 1973 in Mumbai, Maharashtra, India), often referred to as The Little Master or The Master Blaster,[1][2] is an Indian cricketer widely regarded as one of the greatest batsmen in the history of cricket.[3][4][5] In 2002, Wisden rated him as the second greatest Test batsman after Sir Donald Bradman, and the greatest One-day international batsman.[6]

He holds several highly regarded batting records and is the leading scorer of centuries in both Test cricket and One-day internationals. He is one of the three batsmen to surpass 11,000 runs in Test cricket, and the first Indian to do so.[7] He is the most prolific run scorer in ODIs by a margin of over 4000 runs and has scored the most runs in international cricket as a whole. He crossed 16,000 runs in ODIs on February 5, 2008 while playing against Sri Lanka in Brisbane, Australia.

At 13, Tendulkar was the best player in the Mumbai schools competition for Under 19s. At 14, Tendulkar made his first-class debut for the Mumbai cricket team and scored a century on debut. He made his international test debut in 1989 against Pakistan in Karachi at age 16. He scored his first international century at just 17.

He is the only cricketer to receive the Rajiv Gandhi Khel Ratna, India's highest sporting honour and the only cricketer and one of the first sportsmen (along with Vishwanathan Anand) to receive the Padma Vibhushan (2008), the second highest civilian honour of India. He is the most sponsored player in world cricket and has a huge fan following even amongst foreign audiences. Tendulkar has made numerous commercial ventures including opening a chain of restaurants in India.

Early years and personal life

Tendulkar was born on April 24, 1973 in Mumbai, India. His father, Ramesh Tendulkar, a Marathi novelist, named Tendulkar after his favorite music director, Sachin Dev Burman. Tendulkar's elder brother, Ajit, encouraged him to play cricket. Tendulkar has two other siblings: brother, Nitin, and sister, Savitai.

Tendulkar attended Sharadashram Vidyamandir (High School), where he began his cricketing career under the guidance of his coach and mentor, Ramakant Achrekar. During his school days, he attended the MRF Pace Foundation to train as a fast bowler, but the fast bowling trainer there, Dennis Lillee, suggested to him to "just focus" on his batting.

When Tendulkar was young, he would practice for hours with his coach. He would often get bored of practicing. So his coach would put a one-Rupee-coin on the top of the stumps. The bowler who dismissed Sachin would get the coin. If Sachin passed the whole session without getting dismissed, the coach would give him the coin. Sachin now considers the 13 coins he won then as his most prized possessions.[8]

While at school, he developed a reputation as a child prodigy. He had become a common conversation point in Mumbai circles, where there were suggestions already that he would become one of the greats. His season in 1988 was extraordinary, scoring a century in every innings he played. He was involved in an unbroken 664-run partnership in a Lord Harris Shield inter-school game in 1988 with friend and team mate Vinod Kambli, who also went on to represent India. The destructive pair reduced one bowler to tears and made the rest of the opposition unwilling to continue the game. Tendulkar scored 326* in this innings and scored over a thousand runs in the tournament.[9] This was a record partnership in any form of cricket, until 2006 when it was broken by two under-13 batsmen in a match held at Hyderabad in India.

When he was 14, Indian batting maestro Sunil Gavaskar gave him a pair of his used ultra light pads. "It was the greatest source of encouragement for me," he said nearly 20 years later after surpassing Gavaskar's top world record of 34 Test centuries. This was in the same year as his first-class debut. Tendulkar never played for any Under-19 teams, crossing straight into the seniors.

In 1995, Sachin Tendulkar married Anjali (born 10 November 1967), the paediatrician daughter of Gujarati industrialist, Anand Mehta. They have two children, Sara (born 12 October 1997), and Arjun (born 24 September 1999).[10]

Tendulkar sponsors 200 underprivileged children every year through Apnalaya, a Mumbai-based NGO associated with his mother-in-law, Annaben Mehta. He is reluctant to speak about his charitable activities[citation needed], choosing to preserve the sanctity of his personal life despite media interest in him

Achievements

Some remarkable achievements of his career are:

  • Most runs (over 13000) and centuries (37) in one-day internationals
  • Most Number of Man of the Matches in one-day internationals
  • Most Number of Runs in World Cup Cricket History
  • First cricketer to cross 10,000-run mark in ODIs
  • Has equalled Sunil Gavaskar's record of 34 test centuries.
  • Among those who have played over 100 test matches, he is the only one with a batting average above 55.
  • Only second Indian to cross 10,000 runs in Test matches.
  • He has the most centuries in ODI cricket against Australia, South Africa, New Zealand, Sri Lanka and Zimbabwe.
  • He is the fifth and fastest batsman to reach the 10,000 runs milestone in Test Cricket.He did this in only his 122nd Test match.
  • To go with this he has 34 hundreds in Test cricket at an average of 57. An average above 50 distinguishes a batsman as an all time great.

While his batting ranks him among the best in the world, he is also a part-time bowler and has played a crucial role as a leg spinner or a medium pace bowler who tends to break partnerships. He has more than a hundred wickets in ODIs and 35 in tests, though his bowling averages are above 40. He continues to perform well under the massive weight of expectation of hundreds of millions of cricket followers, in India and around the world, and most recently was named Player Of The Tournament in the 2003 Cricket World Cup.

Sachin's batting in ODIs really took off after he was invited to open the innings at Auckland against New Zealand in 1994[1] after he had played nearly 70 matches. At the Auckland ODI Tendulkar slammed the ball all around the stadium with a firepower that was not seen in cricket in those days. He went on to make 82 runs in 49 balls. Tendulkar's considerably better performance as an opener dawned upon everyone else. He was to stay as India's opener for long time after that. His first hundred came later that year against Australia in Colombo. He now scores a century every six innings that he plays.

Tendulkar has a shrewd cricketing brain and has a good arm from the outfield. Sachin's record as captain, however, has not been outstanding. His contribution to the game and his role in attracting a following to the game goes beyond his record. His game is characterized by style, aggression and often dazzling brilliance. Sachin has earned respect from fans and cricketers around the world due to his down-to-earth nature which he maintains despite being treated as a national icon.

Tendulkar had an excellent fitness record but in 1999 he suffered a career-threatening back injury. This was followed by another fitness problem. Tendulkar had to miss out on two tournaments in as he was recovering from tennis elbow. He was struggling to be fit for the home test series against Australia. However, he has overcome the injury well, as he displayed in the recent double hundred against Bangladesh.

Sachin's fame in his own country is such that he is virtually a prisoner in his own home with his appearances in public causing near-riots amongst fevered fans. He is known to take his car for late-night drives around the city as one of the few chances to escape the protective bubble in which he is forced to exist. Sachin is married to his childhood friend Dr. Anjali. He has a five year old daughter Sara and a son Arjun, who is three.

Perhaps the biggest reminder of his fame, Sachin was recently made a textbook lesson in Indian schools so that children can draw inspiration from his achievements.

Australian bowling great Shane Warne who is among Wisden's list of five greatest cricket players in 21st century has had a particularly bad time against Tendulkar. He described incidents when he got up in the night from dreams where Tendulkar was smashing him around the ground.


International career

Early career

Tendulkar played his first Test match against Pakistan in Karachi in 1989 under the leadership of Kris Srikkanth. According to Cricinfo's Andrew Miller and Martin Williamson, India took an unconventional approach to combating the Pakistani pace attack by calling up a "baby-faced 16-year-old with one season of first-class cricket to his name".[14] He made just 15 runs, being bowled by Waqar Younis, who also made his debut in that match, but was impressive in how he handled numerous blows to his body at the hands of the Pakistani pace attack. [14] Tendulkar followed it up with his maiden Test fifty a few days later at Faisalabad. His One Day International (ODI) debut on December 18 was disappointing. He was dismissed without scoring a run, again by Waqar Younis. The series was followed by a tour of New Zealand in which he fell for 88 in the Second Test. His maiden Test century came in the next tour, to England in August 1990 at Old Trafford. Tendulkar further enhanced his development into a world-class batsman during the 1991–1992 tour of Australia that included an unbeaten 148 in Sydney (the first of many battles against Shane Warne who made his debut in the match) and a century on the fast and bouncy track at Perth. Merv Hughes famously commented to Allan Border at the time that "This little prick's going to get more runs than you, AB."[15]

Rise through the ranks
Sachin Tendulkar waits at the bowler's end
Sachin Tendulkar waits at the bowler's end

Tendulkar's performance through the years 1994–1999 coincided with his physical peak, in his early twenties. On the day of the Hindu festival Holi, Tendulkar was told to open the batting at Auckland against New Zealand in 1994.[16] He went on to make 82 runs off 49 balls. He scored his first ODI century on September 9, 1994 against Australia in Sri Lanka at Colombo. It had taken him 79 ODIs to score a century.

In 1996 against Pakistan in Sharjah, Indian captain Mohammed Azharuddin was going through a lean patch. Tendulkar and Navjot Singh Sidhu both made centuries to set a record partnership for the second wicket. After getting out, Tendulkar found Azharuddin in two minds to bat out. Tendulkar boosted Azharuddin to bat and Azharuddin subsequently unleashed 29 runs in mere 10 balls. It enabled India post a score in excess of 300 runs for the first time. India went on to win that match.

Tendulkar's rise continued when he was the leading run scorer at the 1996 Cricket World Cup, topping the batting averages whilst scoring two centuries. He was the only Indian batsman to perform in the infamous semi-final of that World Cup. When Tendulkar's wicket fell, the Indian batting lineup collapsed and India conceded defeat after the crowd began angry demonstrations.

This was the beginning of a period at the top of the batting world, culminating in the Australian tour of India in early 1998, with Tendulkar scoring three consecutive centuries. These were characterised by a pre-meditated plan to target Australian spinners Shane Warne and Gavin Robertson, to whom he regularly charged down the pitch to drive over the infield. This technique worked as India beat Australia. Following the series Shane Warne ruefully joked that he was having nightmares about his Indian nemesis.[17] He also had a role with the ball in that series, including a 5 wicket haul in an ODI. Set 310 runs to win, Australia were cruising comfortably at 203/3 in the 31st over. Sachin turned the match for India taking wickets of Michael Bevan, Steve Waugh, Darren Lehmann, Tom Moody and Damien Martyn for just 32 runs in 10 overs.[18]

Tendulkar single-handedly won the ICC 1998 quarterfinal at Dhaka to pave way for India's entry into the semifinals, when he took 4 Australian wickets after scoring 141 runs in just 128 balls.

A chronic back problem flared up when Pakistan toured India in 1999, with India losing the historic Test at Chepauk despite a gritty century from Tendulkar himself. The worst was yet to come as Professor Ramesh Tendulkar, Tendulkar's father, died in the middle of the 1999 Cricket World Cup. Tendulkar flew back to India to attend the final rituals of his father, missing the match against Zimbabwe. However, he returned with a bang to the World cup scoring a century (unbeaten 140 off 101 balls) in his very next match against Kenya in Bristol. He dedicated this century to his father.[19]

Captaincy

Tendulkar's two tenures as captain of the Indian cricket team were not very successful. When Tendulkar took over as Captain in 1996, it was with huge hopes and expectations. However, by 1997 the team was performing poorly. Azharuddin was credited with saying "Nahin jeetega! Chote ki naseeb main jeet nahin hai!",[20] which translates into: "He won't win! It's not in the small one's destiny".

Tendulkar, succeeding Azharuddin as captain for his second term, then led India on a tour of Australia, where the visitors were comprehensively beaten 3-0 by the newly-crowned world champions.[21] After another Test series defeat, this time by a 0-2 margin at home against South Africa, Tendulkar resigned, and Sourav Ganguly took over as captain in 2000.

Tendulkar remains an integral part of the Indian team's strategic processes. He is often seen in discussion with the captain, at times actively involved in building strategies. Former captain Rahul Dravid publicly acknowledged that Tendulkar had been suggesting moves such as the promotion of Irfan Pathan up the batting order which, although only temporary, had an immediate effect on the team's fortunes.

Injuries and decline

Tendulkar continued his good form in Test cricket in 2001 and 2002, with some pivotal performances with both bat and ball. Tendulkar took three wickets on the final day of the famous Kolkata Test against Australia in 2001. Tendulkar took the key wickets of Matthew Hayden and Adam Gilchrist, centurions in the previous test.

Tendulkar made 673 runs in 11 matches in the 2003 Cricket World Cup, helping India reach the final. While Australia retained the trophy that they had won in 1999, Tendulkar was given the Man of the Tournament award. The drawn series as India toured Australia in 2003/04 saw Tendulkar making his mark in the last Test of the series, with 241* in Sydney, putting India in a virtually unbeatable position. He followed up the innings with an unbeaten 50 in the second innings of the test and then an unbeaten 194 against Pakistan at Multan in the following series. The 194 was controversial in that he was stranded prior to reaching his double century as a result of a declaration by Rahul Dravid. In meeting with the press that evening, Tendulkar responded to a question on missing 200 against Pakistan by stating that he was disappointed and that the declaration had taken him by surprise.[22] Many former cricketers commented that Dravid's declaration was in bad taste.[23][24] The media noted at the time that the decision had apparently been made by Sourav Ganguly,[25] and Ganguly himself later admitted that it had been a mistake.[26] The controversy was put to rest when Rahul Dravid, Sachin Tendulkar and coach John Wright spoke to the media after the team's victory and stated that the matter was spoken internally and put to rest.[27]

Although he was in strong form, tennis elbow then took its toll on Tendulkar, leaving him out of the side for most of the year, coming back only for the last two tests when Australia toured India in 2004. He played a part in India's victory in Mumbai in that series, though Australia took the series 2-1.

On 10 December 2005, at Feroz Shah Kotla, he scored record-breaking 35th Test century, against the Sri Lankans. On 6 February 2006, Tendulkar scored his 39th ODI hundred, in a match against Pakistan. He followed with a run-a-ball 42 in the second ODI against Pakistan on February 11, 2006, and then a 95 in hostile, seaming conditions on 13 February 2006 in Lahore, which set up an Indian victory.

On 19 March 2006, after scoring an unconvincing 1 off 21 balls against England in the first innings of the third Test in his home ground, Wankhede, Tendulkar was booed off the ground by a section of the crowd,[28][29] the first time that he had ever faced such flak. Tendulkar was to end the three-Test series without a single half-century to his credit, and news of a shoulder operation raised more questions about his longevity. Tendulkar was operated upon for his injured shoulder. In July 2006, the Board of Control for Cricket in India (BCCI) announced that Tendulkar had overcome his injury problem following a rehabilitation programme and was available for selection, and he was eventually selected for the next series.

Return to form

Tendulkar's comeback came in the DLF cup in Malaysia and he was the only Indian batsman to shine. In his comeback match, against West Indies on 14 September 2006, Tendulkar responded to his critics who believed that his career was inexorably sliding with his 40th ODI century. Though he scored 141*, West Indies won the rain-affected match by the D/L method.

In the preparation for the 2007 Cricket World Cup, Tendulkar was criticized by Greg Chappell on his attitude.[30] As per the report, Chappell felt that Tendulkar would be more useful down the order, while the latter felt that he would be better off opening the innings, the role he had played for most of his career. Chappell also believed that Tendulkar's repeated failures were hurting the team's chances. In a rare show of emotion, Tendulkar hit out at the comments attributed to Chappell by pointing out that no coach has ever suggested his attitude towards cricket is incorrect. On 7 April 2007, the Board of Control for Cricket in India issued a notice to Tendulkar asking for an explanation for his comments made to the media.[31]

At the Cricket World Cup 2007 in the West Indies, Tendulkar and the Indian cricket team, led by Rahul Dravid had a dismal campaign. Tendulkar, who was pushed to bat lower down the order by the Greg Chappell had scores of 7 (Bangladesh), 57* (Bermuda) and 0 (Sri Lanka). As a result, former Australian captain Ian Chappell, brother of the then Indian coach Greg, called for Tendulkar to retire in his column for Mumbai's Mid Day newspaper.[32]

In the subsequent series against Bangladesh, Tendulkar returned to his opening slot and was Man of the Series. He continued by scoring two consecutive scores of 90+ in the Future Cup against South Africa. He was the leading run scorer and was adjudged the Man of the Series.[33]
Tendulkar upon reaching his 38th Test century against Australia in the 2nd Test at the SCG in 2008, where he finished not out on 154
Tendulkar upon reaching his 38th Test century against Australia in the 2nd Test at the SCG in 2008, where he finished not out on 154

On the second day of the Nottingham Test (28 July 2007) Tendulkar became the third cricketer to complete 11,000 Test runs.[34] In the subsequent One day series against England, Tendulkar was the leading run scorer from India[35] with an average of 53.42. In the ODI Series against Australia in October 2007 Tendulkar was the leading Indian run scorer with 278 runs.[36]

Tendulkar was dismissed seven times in 2007 between 90 and 100, including three times at 99, leading some to suggest that he struggles to cope with nerves in this phase of his career. Tendulkar has got out 23 times between 90 and 100 in his international career. On 8 November 2007 he got out on 99 against Pakistan in an ODI at Mohali to the bowling of Umar Gul caught by Kamran Akmal. In the fourth ODI, he got out on 97 (off 102 balls with 16 fours) after dragging a delivery from Umar Gul on to his stumps, falling short of another century in ODIs in 2007.

In the Border-Gavaskar Trophy, 2007-08, Tendulkar showed exceptional form, becoming the leading run scorer with 493 runs in four Tests, despite consistently failing in the second innings. Sachin scored 62 runs in the first innings of the first Test at the MCG in Melbourne, but couldn't prevent a heavy 337-run win for Australia. In the controversial New Years Test at Sydney, Tendulkar scored an unbeaten 154 as India lost the Test. This was his third century at the SCG, earning him an average of 221.33 at the ground. In the third Test at the WACA in Perth, Sachin was instrumental in India's first innings score of 330, scoring a well compiled 71, only to be dismissed by what was later confirmed to be a questionable LBW decision. India went on to record a historic triumph at the WACA. In the fourth Test at Adelaide, which ended in a draw, he scored 153 in the first innings, involving in a crucial 126 run stand with V.V.S. Laxman for the fifth wicket to lead India to a score of 282 for 5 from 156 for 4. He secured the Player of the Match award.

In the One-Day International Commonwealth Bank Tri-Series involving Sri Lanka and Australia, Sachin became the first and only batsman to complete 16,000 runs in ODIs. He achieved this feat against Sri Lanka on 5 February 2008 at Brisbane. He started the CB series well notching up scores of 10, 35, 44 and 32, but could not convert the starts into bigger scores. His form dipped a bit in the middle of the tournament, but Sachin came back strongly in India's must-win game against Sri Lanka at Hobart, scoring 63 off 54 balls. He finished the series with a match winning 117 not out of 120 balls in the first final,[37] and 91 runs in the second final.[38]

Style of play

Tendulkar is ambidextrous: He bats, bowls, and throws with his right hand, but writes with his left hand.[39] He also practices left-handed throws at the nets on a regular basis. Cricinfo columnist Sambit Bal has described him as the "most wholesome batsman of his time".[40] His batting is based on complete balance and poise while limiting unnecessary movements and flourishes. He appears to show little preference for the slow and low wickets which are typical in India, and has scored many centuries on the hard, bouncy pitches in the Caribbean Islands and Australia.[40] He is known for his unique punch style of hitting the ball over square. He is also renowned for his picture-perfect straight drive, often completed with no follow-through.

Sir Donald Bradman, the greatest batsman of all time, considered Tendulkar to have a batting style similar to his. In his biography, it is stated that "Bradman was most taken by Tendulkar's technique, compactness and shot production, and had asked his wife to have a look at Tendulkar, having felt that Tendulkar played like him. Bradman's wife, Jessie, agreed that they did appear similar."[41]
Tendulkar at the crease.

Former Australian cricket team coach John Buchanan voiced his opinion that Tendulkar had become susceptible to the short ball early in his innings because of a lack of footwork.[42] Buchanan also believes Tendulkar has a weakness while playing left-arm pace.[42]. He was affected by a series of injuries since 2004. Since then Tendulkar's batting has tended to be less attacking. Explaining this change in his batting style, he has acknowledged that he is batting differently due to that fact that (1) No batsman can bat the same way for the entire length of a long career and (2) He is a senior member of the team now and thus has more responsibility. However, it cannot be denied that his batting became less attractive since 2004 and while a string of his highest scores have come within this time period, the consistency has been lacking.[citation needed] During the early part of his career he was a more attacking batsman and frequently scored centuries at close to a run a ball. Ian Chappell, former Australian player, recently remarked that "Tendulkar now, is nothing like the player he was when he was a young bloke".[43]. However, during the latest tour of Australia in 2008, Tendulkar displayed glimpses of his attacking style with several masterful innings, dominating attacks in a manner reminiscent of his younger days.

While Tendulkar is not a regular bowler, he is adept at bowling medium pace, leg spin, and off spin with equal ease. He often bowls when two batsmen of the opposite team have been batting together for a long period, and he can often be a useful partnership breaker. With his bowling, he has helped secure an Indian victory on more than one occasion.[44]

Career achievements

Main articles: Achievements of Sachin Tendulkar and List of ODI Awards for Sachin Tendulkar

An innings-by-innings breakdown of Tendulkar's Test match batting career, showing runs scored (red bars) and the average of the last ten innings (blue line).
An innings-by-innings breakdown of Tendulkar's Test match batting career, showing runs scored (red bars) and the average of the last ten innings (blue line).

Sachin Tendulkar is the most prolific run scorer in one-day internationals with 16,361 runs and the second highest run scorer in Test matches with 11,782 runs after Brian Lara. He also holds the record of highest number of centuries in both Test (39) and ODI cricket (42). Throughout his career, he has made a strong impact on Indian cricket and was, at one time, the foundation of most of the team's victories. In recognition with his impact on sport in a cricket-loving country like India, Tendulkar has been granted the Rajiv Gandhi Khel Ratna, Arjuna Award, Padma Shri and Padma Vibhushan by the Government of India. He was also elected Wisden Cricketer of the Year in 1997 and is ranked by the objective scoring method of the Wisden 100 as the second best test batsman and best ODI batsman of all time.

Tendulkar has also consistently done well in Cricket World Cups (excluding the 2007 Cricket World Cup in which India were knocked out after only 3 matches). Tendulkar was the highest run scorer of the 2003 Cricket World Cup and 1996 Cricket World Cup. Tendulkar has scored over 1000 runs in a calendar year in ODIs 7 times, and in one of these years he scored 1894 runs, easily the record for the highest number of runs scored by any player in a single calendar year for one day internationals. Tendulkar is also one of the very few players who are still playing in international cricket from the 1980s.

He has been Man of the Match 11 times in Test matches and Man of the Series 4 times,[45] out of them twice in the Border-Gavaskar Trophy against Australia. The performances earned him respect from Australian cricket fans and players.[15]

Individual Honours

* Padma Vibhushan, India's second highest civilian award, 2008.[46]
* ICC World ODI XI: 2004, 2007
* Player of the tournament in 2003 Cricket World Cup
* Wisden Cricketer of the Year: 1997
* Padma Shri, India's fourth highest civilian award, 1999.[47]
* Arjuna Award, by the Government of India in recognition of his outstanding achievement in Cricket, 1994.[48]
* Rajiv Gandhi Khel Ratna, India’s highest honour given for achievement in sports, 1997-98.[49]

In September 2007, formet Australian leg-spinner Shane Warne published his list of 50 greatest cricketers ever, in which Sachin had secured the number 1 spot.[50] In January 2008, British Prime Minister Gordon Brown suggested that Sachin should be conferred with an honorary knighthood for his contribution to international cricket.[51]

Controversies

Mike Denness incident

Main article: Mike Denness and Indian cricket team incident

In the second test of India's 2001 tour of South Africa, match referee Mike Denness fined 4 Indian players for excessive appealing as well as the Indian captain Sourav Ganguly for not controlling his team.[52] Tendulkar was given a suspended ban of one game in light of alleged ball tampering. Television cameras picked up images that suggested Tendulkar may have been involved in cleaning the seam of the cricket ball in the second test match between India and South Africa at St George's Park, Port Elizabeth.[53] This can, under some conditions, amount to altering the condition of the ball. The match referee Mike Denness found Sachin Tendulkar guilty of ball tampering charges and handed him a one Test match ban.[54] The incident escalated to include allegations of racism,[55] and led to Mike Denness being barred from entering the venue of the third test match. After a thorough investigation, the International Cricket Council revoked the official status of the match and the ban on Tendulkar was lifted. Tendulkar's ball tampering charges and Sehwag's ban for excessive appealing triggered a massive backlash from the Indian public and even the Indian parliament.[56]

Controversy over Ferrari customs waiver

In commemorating Sachin Tendulkar's feat of equalling Don Bradman's 29 centuries in Test Cricket, automotive giant Ferrari invited Sachin Tendulkar to its paddock in Silverstone on the eve of the British Grand Prix (23 July 2002) to receive a Ferrari 360 Modena from the legendary F1 racer Michael Schumacher.[57] On September 4, 2002 India's then finance minister Jaswant Singh wrote to Sachin telling him that the government will waive custom's duty imposed on the car as a measure to applaud his feat.[58] However the rules at the time stated that the customs duty can be waived only when receiving an automobile as a prize and not as a gift. It is claimed that the proposals to change the law (Customs Act) was put forth in Financial Bill in February 2003 and amended was passed as a law in May 2003. Subsequently the Ferrari was allowed to be brought to India without payment of the customs duty (Rs 1.13 Crores or 120% on the car value of Rs 75 Lakhs).[59] When the move to waive customs duty became public in July 2003, political and social activists protested the waiver[60] and filed PIL in the Delhi High Court. With the controversy snowballing, Sachin offered to pay the customs duty and the tab was finally picked up by Ferrari.[61] Tendulkar has been seen taking his Ferrari 360 Modena for late-night drives in Mumbai.

Fan following

Sachin Tendulkar's entry into world cricket was very much hyped up by former Indian stars and those who had seen him play. By scoring his first half-century in his second match and his first century aged 17, Tendulkar's consistent performances earned him a fan following across the globe, including amongst Australian crowds, where Tendulkar has consistently scored centuries.[15] One of the most popular sayings by Sachin's fans is "Cricket is my religion and Tendulkar is my God".[51][62][63]

At home in Mumbai, Tendulkar's fan following is so great that he is unable to lead a normal life. Ian Chappell has said that he would be unable to cope with the lifestyle Tendulkar was forced to lead, having to "wear a wig and go out and watch a movie only at night".[43] In an interview with Tim Sheridan, Tendulkar admitted that he sometimes went for quiet drives in the streets of Mumbai late at night when he would be able to enjoy some peace and silence.[64]

Business Interests

Tendulkar's immense popularity has led him to numerous profitable business dealings in the past. He currently has the most sponsorships out of all players in world cricket. Sachin Tendulkar was an early pioneer in India on cricket business dealings when he signed a then record sports management deal with Worldtel in 1995, the value of the deal being 30 crore rupees over 5 years.[65] His next contract with WorldTel in 2001 was valued at 80 crores over 5 years.[66] In 2006, he signed a contract with Saatchi and Saatchi's ICONIX values at 180 crores over 3 years.[67] He is the highest earning cricketer in the world.

Making use of his popularity, Tendulkar has opened two restaurants: 'Tendulkar's'[68] (Colaba, Mumbai) & 'Sachin's'[69] (Mulund, Mumbai). Sachin owns these restaurants in partnership with Sanjay Narang of Mars Restaurants. He has also got a new restaurant in Bangalore called Sachin's.

In 2007, Tendulkar also announced a JV with the Fortune Group and Manipal Group to launch healthcare and sports fitness products under the brand name 'S Drive and Sach'.[70] A series of comic books by Virgin Comics is also due to be published featuring him as a superhero.[71]

Product and Brand Endorsments

Sachin Tendulkar endorses the following products:

* Pepsi: 1992 - Present[72]
* Canon: 2006 - 2009[73]
* Airtel: 2004-2006[74]
* Nazara Technologies: 2005 - 2008. License for Mobile Content development based on Sachin.[75]
o Reliance Communications sub-licensed brand 'Sachin Tendulkar' to update the user of the latest 2007 Cricket World Cup scores and news in Sachin's voice. Hutch - ICC's prime communication sponsor protested calling Reliance's plan as 'ambush marketing', a charge that Reliance Communication denies.[76]
* Britannia: 2001 - 2007[77]
* HomeTrade: 2001 - 2002[78]
* Sunfeast: 2007 - 2013/14[79]
* National Egg Coordination Committee (NECC): 2003 - 2005[80]
* Boost: 1990 - Present[81]
* Action Shoes: 1995 - 2000[82]
* Adidas: 2000-2010[83]
* Fiat Palio: 2001 to 2003[84]
* Reynolds: 2007 - Present[85]
* TVS: 2002 - 2005[86]
* ESPN Star Sports: 2002 - Present[87]
* G-Hanz: 2005 - 2007[88]
* Sanyo BPL: 2007 - Present[89]
* AIDS Awareness Campaign: 2005[90]
* Colgate-Palmolive[91]
* Philips[91]
* MRF[91]
* VISA[91]

Biographies

Sachin Tendulkar has been the subject of various books. The following is the listing of books focused on Tendulkar's career:

* Sachin: The Story of the World's Greatest Batsman by Gulu Ezekiel. Publisher: Penguin Global. ISBN 978-0143028543[92]
* The A to Z of Sachin Tendulkar by Gulu Ezekiel. Publisher: Penguin Global. ISBN 978-8174765307[93][94]
* Sachin Tendulkar-a definitive biography by Vaibhav Purandare. Publisher: Roli Books. ISBN 8174363602[95][96]
* Sachin Tendulkar - Masterful by Peter Murray, Ashish Shukla. Publisher: Rupa. ISBN 8171678068[97][98]

See also
Cricket portal
Wikimedia Commons has media related to:
Sachin Tendulkar

* List of International cricket centuries by Sachin Tendulkar
* Indian cricket team
* Indian national cricket captains
* Wisden Cricketers of the Year
* List of One-day International records